Passionate about research.
Built for Africa.
We are a dedicated market and social research agency built on the expertise of a passionate, senior-level team — crafting bespoke solutions that keep your business ahead.
Expertise built over decades. Insights that move markets.
At Consumer Ideas, we are a dedicated market and social research agency built on the expertise of a passionate, senior-level team. We specialise in developing research solutions that are both creatively tailored and cost-effective, ensuring you receive maximum value without unnecessary complexity.
No matter the industry, our extensive experience allows us to quickly understand your landscape and deliver the clear, on-point intelligence needed to keep your business ahead of the curve.
We achieve this by matching the right methodology to your specific objectives. Whether through customised audience insights or rigorous data analysis, our work spans a wide spectrum of consumer and social research — with a particular focus across the African continent.
Ultimately, our goal is straightforward: to provide the insightful solutions that drive confident, informed decisions.
Our senior team brings together extensive agency and client-side research expertise from across Africa and international markets.
Our multicultural local field forces are collectively fluent in a vast array of languages, enabling deep, authentic engagement with communities across Africa.
From Nigeria to Liberia, Ghana to the Gambia — we are on the ground with local knowledge and proven field infrastructure.
Our values shape every study.
Rigour
Every study is designed and executed to the highest methodological standards. We never cut corners where quality is concerned.
Relevance
Research that reflects the African consumer — not a copy of Western templates. We design for the context, not the convention.
Integrity
Our findings reflect reality, not what clients want to hear. Honest insight, delivered with care, is at the heart of every engagement.
Innovation
We foster a culture of constructive challenge — encouraging clients to consider fresh perspectives alongside more traditional approaches.
Partnership
We don't just deliver reports — we collaborate to create strategy. The client relationship is a true partnership from brief to boardroom.
Excellence
The high quality of our work speaks volumes and acts as the driving force behind repeat business and word-of-mouth recommendations.
Milestones that shaped us.
Consumer Ideas is Founded
Launched in 2013 in Lagos, Nigeria, Consumer Ideas focuses on delivering Africa-specific intelligence — not cookie-cutter research adapted from other markets.
West Africa Expansion
We extended our local field force networks into Ghana, Sierra Leone, and Liberia and many West and East African Countries — building authentic, in-country research capability far beyond Lagos.
Government & Development Sector Engagements
Expansion into large-scale household surveys and social research for governments and international development organisations across the region.
Decades of Experience, Countless Languages
Today our senior team collectively brings decades of research expertise, supported by field forces fluent in a vast array of languages across the African continent.
