Research across every
dimension of your market.
We bring together fresh thinking and decades of capability — going beyond the surface to explore the unexpressed needs that hold the key to genuine connection and growth.
Our specialisations.
Opinion Polls & Social Research
Capturing the heartbeat of society through rigorous polling and studies on social change and public sentiment. We design and execute nationally representative polls, tracking studies, and deep social research — adapted for the cultural and linguistic realities of West Africa.
Market Research
From consumer trends to competitive landscapes — actionable intelligence to understand and win your market. We provide robust quantitative and qualitative research to inform product launches, pricing strategies, and market entry decisions across African markets.
Media Research
Evaluating media consumption habits and advertisement effectiveness across traditional and digital channels. We help brands understand where their audiences spend time and how to reach them with maximum impact and minimum waste.
Agricultural Research
Providing vital data on farming practices, supply chains, and rural consumer behaviours in the African agritech space. From smallholder farmer surveys to value chain analysis, we support agricultural policy and agri-business strategy with evidence-based field research.
ICT & UX Studies
Optimising digital experiences through deep-dive usability testing and Information & Communication Technology trends. We account for Africa's unique digital access patterns — from feature phone users to smartphone-first consumers — ensuring research reflects real behaviours.
Health Research
Insightful research into healthcare access, patient journeys, and the pharmaceutical landscape. We support NGOs, governments, and healthcare businesses with evidence that drives better health outcomes — designed around the realities of African healthcare systems.
FMCG Research
Helping Fast-Moving Consumer Goods brands understand shelf-velocity, brand loyalty, and shopper habits. We translate complex shopper data into clear strategies for distribution, packaging, and brand communication in highly competitive African retail environments.
Automotive Studies
Analysing market demand, vehicle financing trends, and the shifting landscape of mobility. Our automotive research supports OEMs, dealers, and mobility start-ups with consumer-centric intelligence on purchase intent, brand consideration, and ownership experience.
Audits & Mystery Shopping
Ensuring brand standards and service quality through undercover excellence and retail execution audits. Our trained mystery shoppers and audit teams provide objective, verifiable assessments of how your brand is being experienced at the point of contact.
Household Surveys
Comprehensive socio-economic data collection to understand the African home's purchasing power and lifestyle. Our large-scale household survey capability covers urban and rural populations, delivering nationally representative data for policy makers and development organisations.
How we collect data.
Field interviewers using tablets for face-to-face data collection — ideal for complex surveys in urban and rural environments.
Scalable telephone-based surveys with real-time data capture — efficient for nationally representative samples.
Online surveys for connected audiences — fast, cost-effective, and suited to digital-first consumer segments.
Respondents complete surveys independently on a device — ideal for sensitive topics where privacy encourages more candid responses.
In-depth qualitative group sessions that surface opinions, motivations, and emotions behind consumer behaviour.
One-to-one interviews with key informants, consumers, or experts for rich qualitative intelligence and narrative insight.
Researchers embedded in communities or retail environments to capture behaviours that surveys can't reach.