Turning voices
into insights that
move markets
Consumer Ideas helps brands, governments, and development organisations understand what people truly think, feel, and do — across Nigeria, West Africa, and beyond.
Grounded in Africa.
Trusted across borders.
Consumer Ideas is a comprehensive market and social research agency, with a team of passionate senior research professionals skilled in crafting bespoke, cost-effective solutions tailored to your needs.
Across industries, we bring experience and knowledge to ensure our insights help your business stay ahead. We provide more than data — we deliver clarity to navigate complex markets confidently.
Our approach uses diverse techniques to meet each study's objectives, offering customised audience insights and thorough data analysis across the African continent.
Markets We Serve
"Rooted in African culture and values — because the best insights grow from the communities they serve."
— Consumer Ideas Mission
Research across every
dimension of your market
Opinion Polls & Social Research
Understand public opinion and social dynamics with rigorous methodology adapted to local contexts across West Africa.
Market Research
Consumer trends to competitive landscapes — actionable intelligence to understand and win your market.
Consumer Behaviour
Deep qualitative and quantitative studies into how consumers think, decide, and act — for product and brand strategy.
Agricultural Research
Field studies, farmer surveys, and value chain analysis to support agricultural policy and agri-business strategy.
ICT & UX Studies
User experience research accounting for Africa's unique digital access patterns and usage behaviours.
Strategic Consulting
Translating findings into growth strategies — shaping products, programmes, and policy with evidence-based confidence.
Methodology that meets the moment
We blend proven research methods with innovative data collection — ensuring accuracy, inclusivity, and relevance even in hard-to-reach communities.
Define the Question
We start by understanding your business problem, not just the research brief. Scoping the right question is half the answer.
Design the Study
Qualitative, quantitative, or mixed — we select the methodology that best fits your objectives, budget, and market context.
Field with Precision
Our local field teams conduct interviews, focus groups, and surveys with cultural fluency — in local languages where needed.
Analyse and Synthesise
We go beyond numbers to uncover the human stories behind the data — patterns, tensions, and opportunities that drive decisions.
Deliver Actionable Insight
Reports built for real people, not file cabinets. Clear, decision-ready formats tailored to your team's needs.
Where we work
From dense urban centres to rural communities with limited connectivity — we have the networks, language capability, and field experience to reach your target audience wherever they are.
West Africa — Core
Nigeria · Ghana · Sierra Leone · Liberia · Benin · Gambia · Senegal · Ivory Coast · Guinea · Guinea-Bissau · Togo · Mali · Burkina Faso · Niger · Mauritania · Cape Verde
East Africa
Kenya · Uganda · Tanzania · Rwanda · Ethiopia · Somalia · South Sudan · Burundi · Djibouti · Eritrea · Comoros
Central Africa
Gabon
